Didn't like it either at first, but proceeded to take a 2nd listen. Have been listening on repeat for two hours straight. The lyrics are what makes this song, Kendrick's taking shots at mainstream rap.
Let me just put this here <iframe width="560" height="315" src="https://www.youtube.com/embed/B-agUlNitPE" frameborder="0" allowfullscreen></iframe>
Dont like the song in the least but... "this that grey poupon, that evian, this that ted talk. Watch my soul speak. You, let the meds talk."