Harden (10 to 6) and the Rockets (nowhere to 5), Paul (nowhere to 12) move up the list from January. Jerseys stay the same. Which dovetails into what I have been saying as it relates to marketing. It is not the jersey, but the team exposure. I mean, the OKC jerseys are trash, they aren't up there for any reason other than Westbrook.
OKC's jersey are ugly, but ours is uglier I'm sure when our jersey redesign happens, Harden will have higher sales.
I'm sure when the Rockets win a championship, Harden will have higher sales. MVP trophy, exposure, and winning matter. Fabric is very low on the decision tree.
I'm surprised Westbrook still made it. Unless a lot of Houstonians wanted to buy up his jersey because they didn't have one yet? Or OKC fans went and bought one, too. lol.
Bulls #3 in merch sales but not a top 15 jersey selling player on that team. I wonder who the best selling Bulls player is.
It really sucks for James man. We got an assortment of injured dudes and lesser players all with higher jersey sales. How Westbrook has higher sales is just the icing on this lol.
Houston isn’t a basketball town. Plus, we all know by now, ol’ James doesn’t score very high on the “likability” scale. In my previous job I worked with a lot of middle school/high school kids (in Houston). Very few liked Harden. As for grown men buying jerseys and wearing them, that shouldn’t happen.
I'm guessing China sales had something to do with Harden not being on there. Just a guess though, since I don't know the breakdown.
ohh okay, i had been wondering why marc davis was assigned to tonight's basketball match, but now it does make a lot of $en$e
Outside Giannis, Curry or Lillard the list is mainly either really young blossoming stars or established stars who have recently changed teams. Makes sense.
